SUPPLY CHAIN MANAGEMENT AND CONCEPT Case Study Example | Topics and Well Written Essays - 1500 words

SUPPLY CHAIN MANAGEMENT AND CONCEPT - Case Study Example The company has a number of options for solving its problem including resourcing the bottles from a different supplier, or inviting Deerfield to set up a small plant nearby, most of which do not meet the selection criteria set. On this regard, the most feasible option is establishing its own moulding machinery and to hire the appropriate expertise, to integrate bottle production with their filling line because it would yield higher returns on investment in the long-term. Defining the problem or issue Crowning Glory Limited, a private company that has grown in leaps and bounds over the past 20 becoming a major supplier of hair-care products to the dressing table has recently contemplated the supply of products to the retail market. Therefore, the company has struck a partnership deal to supply their Crowning Glory Shampoo to a retailer, which involves shipping large quantities of their product to the retailer’s regional distribution centres. To expand their production and sales , the company will need large quantities of blow-moulded bottles, which its current supplier Deerfield, whose plant is located 200 kilometres away, would be willing to supply. However, Crowning Glory Limited will incur higher packaging costs in shipping large volumes of fresh air, which is a large proportion of the cost of producing small bottles of shampoo. In this regard, for the company to diversify its product base cost effectively, it needs to get the blow-moulded bottles at a lower and feasible cost. Analysis of the case data with focus on causes and effects A rapidly growing company like Crowning Glory Limited has to think about expanding its customer base and diversifying its product market in the most efficient way, to achieve optimum benefits while limiting costs because as global markets expand, so does competition. This makes supply chain management, which is the management of information and material flows both in and between facilities (Douglas and Griffin, 1996), an i ssue of concern to companies today (Wisner, Tan, and Leong, 2012). This company has achieved massive recognition due to its high-end product that has become popular with users leading to a serious need to expand its distribution, to meet the rising demand for its product, and to take market leadership. The company is anticipating to launch Crowning Glory brand through retail trade, in addition to contracting other major retailers for own brand products; this will call for the establishment of a supply chain that will be both responsive and cost effective. The company needs to ensure that their product reaches a wider market on time and cost effectively, to take advantage of short lead times over its competitors in the industry. In this regard, the company needs to rethink its supply chain strategy, which involves restructuring its distribution lines to get rid of unnecessary steps that could potentially lead to disruptions in the supply chain (Sodhi, and Tang, 2012). It is no longer feasible for the company to acquire moulded-bottles from its current supplier due to cost implications, and possible delays in packaging, which could stall the supply chain. Current Supply Chain and Product range Characteristics Future Supply Chain and Product range Characteristics A fully flexible product focus production with an emphasis on a specific line as opposed to different lines of product An agile cycle Inventory strategy, enough to satisfy demand for the product A continuous replenishment location strategy, with facilities in fewer

Management of Change Essay Example | Topics and Well Written Essays - 4000 words - 1

Management of Change - Essay Example Even though change is necessary for organization to achieve set targets employees do not necessarily embrace these changes, as they want to stick to the workplace rituals and habits developed over a period. Considering that change within the organization must be reflected in the values, norms and habits of human resource within the organization, this report presents the recent change in my own organization called Yadlink Solutions Company. For the purpose of this report, I will use an organization Yadlink Solutions as the main reference in the case study. Yadlink Solutions is a company that operates print newspaper businesses and an online business directory services in United Arab Emirates. The operations of the organization are made possible through the establishment of sales branches in various locations around the UAE with employees being over 1000. The organization was in 2007 to provide a range of services to its customers especially in the age of information technology development where services such as online news and magazine for a search engine, email services, maps, news, stock market updates, and coffee shop services, update on traffic, real estate contents, weather forecasts and web-based recruitment. These services have been offered based on the organization’s strategic positioning to take advantage of the continued shift in information consumption with many people choosing digital forms of source s of information instead of printed newspapers and magazines. Therefore, it became necessary that businesses in the area of mass communicating move from reliance on sales generated from print media to embracing the digital age. The change in Yadlink was necessitated by the need to introduce a culture, values and structure that have been aligned to meet the strategic growth goals that would further improve the market share